URBAN eat launches summer special sandwiches

URBAN eat has revealed its summer seasonal specials including the vegan chipotle chickpea and avocado sandwich with lemon juice, vegan mayonniase and salad leaves on malted bread.

Also on the menu is the Wiltshire ham and Applewood smoky cheddar sandwich – with mustard slaw and a smoked onion chutney.

The summer specials are in beach hut packaging for visibility on the shelf.

“Our seasonal specials continue to prove a huge hit," says Wayne Greensmith, head of category marketing at Adelie Foods.

"For our summer collection, the bright seaside beach hut packaging also brings colour and a point of difference to chillers, helping retailers and operators to make the most of sales opportunities.

“Our innovation team are always looking at new ingredients we can use and different recipes to bring to market.

"We’re really pleased to bring Applewood’s smoky cheddar cheese to our sandwiches for the first time and think these will be popular with shoppers.

“With the number of consumers looking for meat-free lunchtime options at an all-time high, we’ve opted to make our first avocado sandwich vegan, using a vegan mayonnaise.

"We introduced a vegetarian seasonal special earlier this year which has performed even better than expected, while our first ever vegan Christmas option also proved a hit.”