STORY: Délifrance releases twist on classic French Madeleine

Délifrance UK is tapping into the trend for indulgent snacking by launching a range of contemporary filled and shaped classic French Madeleines.

The new star-shaped Madeleine cakes come with a range of flavours, fillings, and toppings; operators simply thaw and serve, for a soft, filled, pure butter cake.

The range includes:

  • Plain
  • Chocolate hazelnut filled, with a crispy cocoa puffed grain topping
  • Apricot filled, with a pearl sugar topping
  • Red fruit filled, with a linseed, sunflower seed, quinoa, and chia topping
  • Custard cream filled, with a cocoa-coated sugar topping

“We know that, at 22% of consumers, indulgence is the main driver for early day purchasers," comments Stéphanie Brillouet, marketing director for the UK, northern Europe and north America at Délifrance.

"We’ve tried to meet this demand with indulgent, classic fillings including chocolate hazelnut, and trend-forward flavours like red fruits.

"The UK has always had a taste for continental confectionery, so we’re excited to introduce this contemporary take on a French favourite to the market.”

The range of Madeleine cakes are available in 24 x 65-80g packs.