STORY: CESA launches new foodservice website

The Catering Equipment Suppliers Association (CESA) represents 200 companies that supply, service and install equipment. Its new website is designed “to make it as easy as possible to get the latest knowhow and industry insight”.

“The site has been totally reengineered, from the ground up,” says Adam Lawrence, marketing manager.  “It needed updating, to more accurately reflect CESA’s approach and the work that the association is involved in.

“We want to extend CESA’s reach beyond our members and create a go-to destination. Key to achieving this is making CESA and the work we do more accessible. We have made it easier for members to join product groups and committees, whilst we have also opened up the invitation to non-members who want get a taste of how CESA works.”

The site also has a comprehensive, fully searchable database, CESADEX, to ensure users can the information they want easily and quickly. Also included within this is a glossary of terms linked to terminology featured in the association’s CFSP training programme.