Dawn Foods launches 'recovery campaign' for bakers
As part of its support to help customers swiftly get back into business post-Coronavirus, Dawn Foods has announced that it will be offering bakers £5 off every product in its best-selling product ranges.
Available through selected wholesalers, bakers can benefit from £5 per 12.5kg bag discount on 13 products: seven ‘Super Versatile Mixes’ including Extra Moist Muffin Base in plain and chocolate, Crème Cake Base in plain and chocolate, Golden Genoese Cake Base and Dark Devils Genoese Cake Base.
The Dawn Bakers’ Dozen is then completed with six ‘Totally Tempting’ Toppings, including Vanilla, Cream Cheese and Chocolate Frostings and Vanilla, Chocolate and Caramel Glossy Icings.
As well as the price promotion, Dawn is continuing to offer on-line advice and support articles tailored to bakers’ needs on its website, along with social media graphics for those using social media platforms to promote their businesses and downloadable social distancing signage for inside retail bakeries.
Jacqui Passmore, Marketing Manager UK and Ireland at Dawn Foods said: “The last few months have been tough for bakers, but many have adapted their business model by introducing takeaways and deliveries for example and keeping community spirit up with delicious baked goods. As the bakery industry now enters recovery mode, we wanted to say a ‘thank you’ to our customers by offering our 13 best-selling products at a discounted price. We hope that the savings will help bakers and caterers get back on their feet as soon as possible.”