STORY: Délifrance launches value viennoiserie solution

Délifrance has announced it is offering its popular Smart Blend viennoiserie range in the UK "to further support operators looking for a high quality but affordable option". 

Délifrance has a long history as a leading European manufacturer of viennoiserie and has been using its French expertise to create quality butter/margarine blend viennoiserie. The Smart Blend range is the result: designed for operators looking for budget-friendly alternatives that don’t compromise on quality and still deliver the high standards operators expect of Délifrance. 

A unique and cost-effective alternative to pure butter viennoiserie, the Smart Blend range is made with a combination of butter and margarine. The recipe creates a product with long-lasting freshness, visible puff pastry layers and the taste and crispness of butter, but at a lower cost than butter recipes.  

The range includes all the classic and filled viennoiserie that operators would expect: croissants, pains au chocolat, pains aux raisins, a range of filled croissants and a mini classic pastry mix.  

They also come in a range of sizes: maxi, standard, medium and mini. Operators’ options are further enhanced as the range can be purchased ready to bake and ready to prove. The Smart Blend’s sustainable recipe uses cage-free eggs and RSPO MB palm oil. 

Délifrance’s recent bakery report Prove It: The Great British Bakery Report found 23% of respondents are eating more bakery products than before, with flavour, freshness and price their leading concerns when buying pastries. The Smart Blend’s special recipe creates a sweet and buttery taste, while the best selection of vegetable fats ensures a lasting freshness. 

Stéphanie Brillouet, marketing director for Northern Europe and North America at Délifrance, said: “When it comes to viennoiserie, 70% of consumers ranked the taste and flavour as their top consideration. With operators across the country looking to reduce prices without sacrificing quality, Délifrance is proud to offer the Smart Blend range to hotels, cafés and wholesalers as a more affordable alternative that still delivers the high standards expected of Délifrance products. 

“Three quarters of consumers value freshness and quality in their viennoiserie, while a third want the food they buy to be produced sustainably. The Smart Blend range fulfils all of these expectations and more, all at a reduced price point.”