STORY: Bridor expands Puff Pastry Brioche range

French bakery manufacturer Bridor has expanded its popular Puff Pastry Brioche range with a DIY format that enables caterers to tailor each product to their customers’ needs. Designed for breakfast and sharing occasions, the DIY brioche can be customised to stand out to consumers in both bakeries and hotels.

Made with puff pastry brioche dough, Bridor’s latest innovation uniquely has butter added between the pastry layers to create an ultra-laminated effect, which gives the product all the softness of brioche but with the laminated look of a croissant.

Current research indicates that the home working boom has caused a shift in consumers grocery buying habits. With many still yet to return full-time to the office, they now have more time for a leisurely breakfast and are seeking out something special.

To prepare the ready-to-prove, DIY Puff Pastry Brioche (330g), operators can put three rolls in a mould to prove the brioche before baking.

They can add a variety of toppings such as chocolate chips, pearl sugar or sliced almonds before baking, or customise the brioche after baking to create a sweet or savoury breakfast or snack 

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