Wholegrain & Multigrain: When Wellness Meets Innovation in the Bakery Sector
As health continues to shape the bakery landscape, wholegrain and multigrain products are increasingly dominating NPD strategies across Europe. According to Innova Market Insights (March 2025), wholegrain ranks among the top five claims in new bread and bakery launches, driven largely by consumer demand for nutrition-forward, high-fibre options.
Wellness, and more specifically digestive health, remains a primary driver. With gut health rising to the top of functional food concerns, 28% of global consumers now actively seek out wholegrains to support digestive wellbeing (Innova Market Insights, Feb 2025). This shift has led to a 22% year-on-year growth in bakery launches with digestive or gut health claims—underlining the central role of fibre as a leading ingredient in meeting this demand.
To support bakers in addressing this trend, our product VITAL PAINTE offers a complete premix based on brewer’s spent grain, designed to deliver on three key fronts:
Nutritional value: naturally rich in fibre, VITAL PAINTE enables bakers to formulate breads that support gut health and qualify for “high in fibre” claims, with a rich, cereal-forward and subtle caramel taste.
Environmental responsibility: made with spent grain flour, a French-grown ingredient requiring no water, land, fertiliser, or chemicals*, it contributes to a lower carbon footprint and a better Planet-score**.
Cost-effectiveness: its high hydration tolerance allows for more water and less flour in the final dough, improving yield and reducing cost per loaf.
Fibre is fast becoming the benchmark of healthy bread formulations. Bakers who embrace it position themselves at the forefront of the future of bread.
* Based on internal data
** According to Planet-score methodology
Do not hesitate to contact us : [email protected] if you need advice or if you want to have all information about VITAL PAINTE premix !
https://www.ait-ingredients.com/en/explore-new-taste-horizons-with-the-new-nutri-premix-vital-painte/
