STORY: La Lorraine launches Donut Worry Be Happy range

La Lorraine Bakery Group, the Belgian Bakery manufacturer, has launched a new doughnut brand Donut Worry Be Happy (DWBH), in a bid to cheer up the nation. (Well... it's a start).

With an ethos true to its name, the Donut Worry Be Happy range offers consumers light, fluffy doughnuts with a choice of premium fillings, toppings and flavour combinations – all with unique personalities and individual names.

From Ruffallo Cream, with a fresh coconut-glaze, to Belgiyum and its real Belgian chocolate filling, there are a wide range of doughnuts suitable for all tastes. Seasonal doughnuts are also available ready for those extra special times of year. The range caters for vegan and vegetarian preferences, specifying high quality ingredients including UTZ certified cocoa.

The freshly frozen donuts are available in space-saving foodservice specific packs. A novel 12 tray shelf ready pack is available along with a larger 48 pack purchase from 90+ wholesalers across the UK&I.

The doughnut range is supported by a Point of Sale and marketing website to support caterers and retailers in providing a polished in-store look and feel, with easy-to-download plasma videos, posters and branded display units.

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