STORY: EARTH & WHEAT RESCUED VEG AND BREAD BOX
EARTH & WHEAT AIM TO ‘UNLEASH MAGIC’ OF DIWALI WITH LAUNCH OF NEW ‘RESCUED’ VEG AND BREAD BOX
Food-waste-fighting brand Earth & Wheat has today launched a new ‘Diwali Rescued Box’ ahead of the celebration of India’s biggest and most important holiday of the year this month (November 12).
Diwali takes its name from the row of clay lamps that Indians light outside their homes to symbolise the ‘inner light that protects from spiritual darkness’ and has become a festival that is enjoyed by many communities worldwide too.
Ahead of the festival on November 12, wonky and surplus supplier Earth & Wheat is introducing a new box of ‘rescued’ vegetables and bread that has been ‘carefully curated to create a sumptuous Diwali feast’.
The box includes 5.5kg of eight types of vegetables and three breads including naan breads, chapatis, folded flatbread, white potatoes, brown onions, aubergine, peppers, lime, carrots, tomatoes and garlic plus a free pack of nine OGGs cupcakes, recipe card and activity sheet for children.
The award-winning sustainable premium grocery subscription box service has rescued these perfectly tasty vegetables from farms and breads from bakeries which would have otherwise been thrown away due to their odd shape or size, or because of oversupply.
The Diwali Rescued Box will become Earth & Wheat’s second seasonal box launch following the successful introduction of its Halloween Box last month. Customers will be able to pre-order the one-off single purchase Earth & Wheat Diwali Rescued Box which closes on Wednesday, November 8 at a cost of £18.99 including free ‘ultra-fresh’ delivery on November 9.
Earth & Wheat founder James Eid said: “Earth & Wheat is looking to unleash the magic of Diwali with a new box of sustainable and scrumptious delights!
Customers will find a delightful assortment of rescued vegetables and bread, carefully rescued to create a sumptuous Diwali feast. This box includes a free
a recipe card to inspire culinary creativity, an engaging activity sheet for some Diwali fun…and as a sweet bonus, free Oggs cakes to sweeten the celebration!”
Earth & Wheat launched in March 2021 and has saved more than 500 tonnes of wonky or surplus food from going to waste and donated over 300,000 meals to UK food charities which deliver surplus food to those people most in need.