In order to meet demand for vegan viennoiserie in retail outlets, Délifrance has launched a pre-packed spelt flour and quinoa croissant.
The new croissant is the first in a long line of NPD to be launched throughout 2019, and has been added to the bakery's Feel Good range.
“Our recent insight report Beyond Breakfast & Brunch, puts a ‘good’ vegan offer as a necessity for a good breakfast option, as well as identifying pastries as the UK’s treat breakfast of choice, and second favourite everyday breakfast," comments Stéphanie Brillouet, marketing director for the UK, northern Europe and north America at Délifrance.
"So quality, varied, vegan-friendly viennoiserie is going to be key to capitalising on the vegan grab and go customer in 2019.
“And with the need for convenience driving 48% of consumers to eat breakfast out of the home, retailers should take their vegan options seriously, or risk losing out on repeat grab and go custom.”