STORY: PAUL UK launches payment and loyalty app

London-based French bakery and patisserie PAUL UK is launching its first mobile payment and loyalty app for UK customers on 20th May.

The app, powered loyalty and marketing solution Yoyo, is free to download from the Apple app store and Google Play and will replace PAUL’s popular loyalty card ‘La Carte Noire’, allowing customers to collect reward points and receive tailored offers through their phones.

Through the app, PAUL will be able to capture fully anonymised customer data including the types of products they buy, as well as the timing and frequency of their visits, in order to generate personalised rewards and in-store experiences.

For every £1 spent using the PAUL app the customer will earn 100 points. Customers will be able to collect or exchange points for free items in-app only. The bakery will gift customers with 1,000 points upon download and reward customers with a refer-a-friend scheme. PAUL UK app customers will also be able to earn free hot drinks via the digital stamp card and be delighted with surprises based on customer behaviour.

Maxime Holder, managing director and chairman of PAUL, says: “Launching a mobile payment and loyalty app is a first for PAUL UK and an instrumental tool for building on overall customer experience across our 37 UK shops. It allows us to make in-store payment fast and easy; whilst recognising personal purchasing behaviour, so that we can tailor our rewards accordingly.”