LEON launches new sourdough loaf in Sainsbury's
Naturally Fast Food brand LEON has announced its rollout into 62 extra Sainsbury’s in-store bakeries, whilst also launching a brand new addition to the range, the Brown Seeded Sourdough, which will be available exclusively at Sainsbury’s supermarket stores.
Expanding from 32 to 94 sites, the LEON Sourdough range will now roll-out across 62 extra Sainsbury’s bakery departments, "allowing even more customers to enjoy LEON at home".
In addition to the rollout in in-store bakeries, LEON is expanding its sourdough range with the new Multigrain Seeded Sourdough, available in 94 Sainsbury’s supermarket stores now.
Charlotte Di Cello, Chief Commercial Officer and MD of Leon Grocery, said, “We’re excited to be rolling out across an extra 62 in-store bakeries within Sainsbury’s stores. It’s been our mission to make food that tastes and does good, more widely available and this expansion will allow even more customers to access LEON’s delicious bakery products – a staple for everyone’s table.”