STORY: Finsbury extends one of the longest partnerships in the industry

Finsbury Food Group has announced a three-year extension to its existing long-term partnership with chocolatier Thorntons. It said: "Finsbury’s and Thorntons’ collaboration and expertise has driven the celebration cake market for the last 20 years; a long-standing brand partnership in the industry."

Thorntons full cake range with Finsbury includes celebration cakes, including classic flavours such as sticky toffee and triple layer chocolate, cupcake platters, FTG Bars and the much-loved Bites, "designed to make bitesize moments special, with flavours ranging from chocolate fudge brownie to caramel shortcake made with Thorntons’ traditional recipe toffee sauce".

The businesses will continue to work together until 2023, with future developments including the launch of treat bars, and further updates to the bites ranges, including seasonal, and cupcake platters.

Jack Cook-Broussine, Brand Manager at Finsbury Food Group, said: “Our relationship with Thorntons is one of the longest in the industry, a true testament to the partnership we have built and the team’s ability to monitor changing consumer trends and develop products that capture the imagination of the consumer. We have seen huge success throughout the years of working together, particularly with our scrumptious bites products which are perfect for making bitesize moments special."

For more information visit www.finsburyfoods.co.uk