STORY: Smart Salt aims to help bakers hit health targets

Brusco Food Group have announced their exclusive UK partnership with Smart Salt® to help bakeries meet the new 2024 sodium reduction targets announced in September 2020 by Public Health England (PHE).

Smart Salt® is a sodium reduction system based on patented technology from Finland. It enables sodium reduction of up to 60% without compromising on taste or product performance.

“Smart Salt® has a very successful application record in a broad category of food products. Its success can be attributed to its technological functionality that often mirrors regular salt” comments Dr. Helen Mitchell, Consulting Director Smart Salt® Oy.

Available now, Smart Salt® offers perfect taste optimisation with no bitter or metallic aftertaste. Consumer acceptability data indicates a high degree of acceptability at very low sodium levels.

The benefits of using Smart Salt® goes much further than just reducing sodium. The formulation also includes high levels of magnesium balancing minerals for heart health.

Extensive application testing has proven its effectiveness in challenging applications including bread, cheese, meat, ready-to-eat meals, and seasonings.

Smart Salt® offers preservative and technological functions reducing the need for extensive product and process development. 

Andrew Ashby from Brusco Food Group says: “We are always looking at innovative products that tackle the major challenges in our food supply chain. While businesses have been addressing sodium reduction for many years, driving further sodium reduction without impacting product functionality and/or taste is becoming harder.

"We believe the proven capability of Smart Salt® will provide significant opportunities for food companies to meet the new voluntary targets announced in September 2020 by Public Health England."

For more information visit brusco.co.uk