As part of an ongoing partnership with University College Birmingham (UCB) to support young people entering the bakery industry, Dawn Foods has appointed its 2022 Student Ambassadors.

The new Student Ambassadors are Ellen Horsey, a final year student on UCB’s Bakery and Patisserie Technology degree, and Claire Pretty, also in her final year on the same course.  Krystal Jenkins, Dawn’s 2021 Ambassador will continue for the beginning of this year. Vaishnavi Vora, a Dawn Student ambassador in 2019, is now employed by the company as a Junior Product Developer.

Ellen, Claire and Krystal will be working with Dawn’s Application Chef, Robin Loud, to create new recipes using Dawn’s products, as well as blogs and insights which Dawn hopes will be beneficial to professional bakers. With a finger on the pulse regarding the latest bakery trends and influencers, both Ellen and Claire share their bakes and ideas on their own Instagram platforms. Dawn’s social platforms will also be used to share the ambassadors’  blog posts, recipes, ideas, tips and trends.

As vegan is one of the fastest growing opportunities for campus catering outlets, the new Student Ambassadors will be kicking off the year with Dawn, looking at vegan recipes and ideas. 

Twenty-year-old Ellen Horsey from Hoddesdon in Hertfordshire says she has always loved baking with family members. She has recently been working in a local care home kitchen, assisting the chef preparing food for the residents and baking yummy treats for them too! Ellen, who has an interest in gluten-free bakery, is keen on pursuing a career in bakery NPD.

Vegetarian Claire Pretty is interested in food intolerances and vegan bakery. Originally an art student, she has found that bakery is a great combination of art and science, and so chose to pursue this for her further education. Alongside her studies, she is currently working as an assistant pastry chef at a bakery in Birmingham to gain further experience in the industry.

Jacqui Passmore, Marketing Manager UK and Ireland at Dawn Foods said:

“Dawn’s partnership with UCB is an enormously beneficial two-way process. We gain some fantastic insight from the students on the latest trends to share with our bakery customers, while our ambassadors gain hands-on experience within the industry to enhance their CVs. The standard of applicants every year is always high, and we are delighted to be working with the students who showed us some new ideas and understanding of current bakery trends in their applications”.

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