STORY: Countdown to National Doughnut Week 2022 begins
The countdown to the start of the official National Doughnut Week (7-15 May) has started, with bakers, cafés, bistros and delis registering their support and participation in the event and all new doughnut creations are being welcomed.
Sign up is really easy, bakers should visit https://nationaldoughnutweek.org/ to complete the simple form and participants will be sent a special promotional pack worth over £25, including brand new National Doughnut Week cocktail sticks and greaseproof paper to help them promote the week and help raise funds.
All the funds raised through the week go directly to The Children’s Trust which helps thousands of children with brain injury and neurodisability each year.
Sponsored by CSM Ingredients, the very special week is one of the most important dates in the baking calendar and this year will see lots of innovative new types of doughnuts being launched as the organisers are looking to smash last year’s fundraising total of over £40,000.
One of the children helped by The Children Trust is Mikail. Here’s his story:
In 2020, Mikail was travelling in the family car with his dad when they were hit by a lorry. Following surgery, Mikail had survived and was stable, but an injury to his brain meant he could no longer walk. He came to The Children’s Trust for specialist rehabilitation. Here, Mikail’s parents were able to stay with him, and he could enjoy music and play sessions as part of his rehabilitation and he learnt to walk again.
Mikail’s mum says “Being at Tadworth, in that environment, helped us recognise that this is a starting point, another chapter in Mikail’s journey. It provides families with a different perspective, and we all learnt transferable skills that we could bring home to help with his continued progress. The fact that The Children’s Trust continued to provide its services during the Covid-19 pandemic, when we needed it most, is just remarkable!”
“We are encouraging bakers, cafes and businesses to sign up as soon as they can to enable them to join in the fun and help us raise much needed funds for The Children’s Trust," says Cristiana Ballarini, CSM Ingredients marketing director for pastry mixes.
"Every penny raised goes towards helping the children being treated there. The 7-15 May 2022 will be a very special time throughout the UK so we are encouraging everyone that has signed up to really let their creativity flow and create a brand new type of doughnut. We can’t wait to see the results.”
“After a record-breaking event last year, The Children’s Trust are very proud to be benefiting from National Doughnut Week once again," adds Katie Roberts, head of volunteer fundraising at The Children’s Trust.
"And with only seven weeks to go, we’re really excited to work with so many fabulous bakeries and cafes around the country. Your participation in National Doughnut Week will ensure that our support is there for even more children who have been affected by brain injury or neurodisability. You can transform their life-chances.”
Registration is now available at http://www.nationaldoughnutweek.org/.
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