STORY: Ginsters releases two new products

Pastry brand Ginsters has unveiled two brand-new products, both of were made available nationwide from 23 May. 

The new duo includes the limited-edition Ginsters Four Cheese & Chive Slice (RRP £1.30), and the Italian-inspired Ginsters Meatball Marinara Bake (RRP £1.00).

With 56% of consumers looking to try new things and explore new food experiences, the Ginsters Four Cheese & Chive Slice is the latest in a series of seasonal innovations from the brand. 

It is made using no added artificial flavours, preservatives or colours and blends West Country Cheddar, British Mozzarella, Red Leicester, and full-fat soft cheese with onion, potato, chives and a hint of Dijon mustard.

The filling is wrapped in a light golden puff pastry and topped with a mature Cheddar and black onion seed crumb.  

The launch comes hot on the heels of Ginsters’ significant success with previous limited-edition products, including the Ginsters Festive Chicken & Stuffing Slice and Vegan Creamy Garlic Mushroom Slice. 

Ginsters’ limited-edition SKUs brought 42,000 incremental shoppers, and £107,000 of incremental spend, to the brand. 

Italian-inspired bake

The Ginsters Meatball Marinara Bake capitalises on the 27% growth in afternoon snacking and responds to the pre-family lifestyle of eating at diverse times – often with two or three snacking times per day – by offering a new grab-and-go format with a world flavour.  

The Italian-inspired bake combines 100% British pork and beef meatballs with creamy melted mozzarella, tumbled in a rich tomato-based sauce with roast garlic, red peppers, SunBlush® Tomatade, chopped tomatoes and onion.

The filling is wrapped in light puff pastry and seasoned with rosemary, oregano, smoked salt, paprika and black pepper. 

“Our incredible chefs at Ginsters have created these two exciting new flavours in response to our extensive consumer research," says Sam Mitchell, Ginsters' managing director.

"We understand that more than ever, people are demanding more choice, excitement and convenience. Whether that’s for a quick and easy family lunchtime, or a convenient snack on the go.  

“Our latest launches offer interesting new flavour combinations, creating more choice in this impulse category. We want to help shoppers navigate the fixture and feel excited about trying new savoury pastry products.” 

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