STORY: Treat Kitchen celebrates Project D partnership

Nottingham confectionery store Treat Kitchen gave away hundreds of free doughnuts on Saturday 1 October to mark a new partnership with doughnut firm Project D.

The first 500 customers to visit Treat Kitchen from 10am were given a free sample to mark the launch of a permanent Project D concession in the store, just inside the main entrance of Nottingham’s Victoria Centre. 

The deal between the two firms will see Derby-based Project D creating bespoke doughnuts combined with a selection of Treat Kitchen’s own confectionery.

As well as offering its standard recipe doughnuts, complete with added ingredients from Treat Kitchen, Project D will be supplying vegan doughnuts to complement the confectionery manufacturer’s own range of ‘gourmet’ vegan sweets.

“We are so excited... to finally have a permanent home in Nottingham city centre," says Max Poynton, operations director for Project D.

“Project D has proved insanely popular with the public every time we’ve held an event in Nottinghamshire, so the deal with Treat Kitchen is simply fantastic. 

“Treat Kitchen holds many of the same values that we do at Project D, and I’m confident that shoppers in Nottingham will love the new products. 

“And, with the special vegan range, combining with Treat Kitchen’s amazing gourmet range of vegan sweets, there will be something for everyone.”

Treat Kitchen has allocated a nine-tray display cabinet in its store for the new Project D concession.

Like Project D, which has enjoyed substantial growth since it launched in 2018, Treat Kitchen has seen its business grow 300% over the last three years. 

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