Délifrance teams up with global brand Biscoff to launch ultra-indulgent muffins.

Leading baked goods manufacturer, Délifrance, has today announced the launch of its latest innovation – the Biscoff Muffin. The new partnership brings together Délifrance’s renowned bakery expertise with the incomparable taste of the world-famous ‘Biscoff® spread’ to create the ultimate muffin experience. 

Catering to both taste and convenience, the soft vanilla muffin features a generous 15.2% filling of the beloved Biscoff® spread. It’s ideal for consumers who eat breakfast on-the-go and can be enjoyed as an indulgently delicious snack throughout the day. 

Indulgence continues to be a prominent trend in the breakfast market and, as on-the-go food habits increase, so has the consumption of morning snacks such as muffins.  

Stéphanie Brillouet, marketing director at Délifrance says: “Consumers continue to seek indulgence and convenience in their morning routine. Délifrance understands these evolving trends and is committed to delivering innovative products that resonate with our customers. We are delighted to partner with the world-famous Biscoff® brand as we continue to bring the highest quality products to market. The Biscoff® Muffin is the ultimate morning indulgence for busy individuals seeking a quick and delicious start to their day.” 

Frances Booth, Biscoff® Category Development & Marketing Manager is also delighted with the partnership: We are excited to see this delicious muffin with Biscoff® spread being launched in the UK market. The soft texture of the Délifrance muffin pairs well with the smooth texture of our Biscoff® spread and will definitely be appreciated by the British Biscoff® lovers.” 

Offering a thaw and serve technology, the muffin requires just two hours of defrost time making it the convenient option for busy outlets. It comes without any toppings so it is versatile and can be personalised to suit the preferences of consumers. The branded Biscoff® tulip casing offers higher visibility in store to capitalise on impulse sales – a great selling point for operators looking to draw in customers. 

The product is now available via Délifrance from national wholesalers and is sold frozen in boxes of 24.