STORY: CINNABON OPENS ITS SECOND MANCHESTER STORE IN PRIME SHOPPING LOCATION

EG Group, franchisee of Cinnabon in the United Kingdom, is pleased to announce the opening of its latest location inside Trafford Centre Shopping Centre, Manchester.

The new style kiosk format will create 16 full and part-time roles and bring Cinnabon’s Ooey-Gooey™ goodness to Manchester, offering customers a full selection of freshly baked Bons, including the Classic Cinnabon, ChocoBon, Caramel PecanBon, and the official Biscoff Bon. In addition, Cinnabon® fans will be able to indulge in a selection of hot and cold drinks including espresso-based coffees and Chillatas.

The 20-square-metre kiosk will sit in the heart of the Trafford Centre which will be the first of eight new stores planned to open this year. The kiosk will open from 10 a.m. to 10 p.m. GMT Monday to Friday, 10 a.m. to 9 p.m. GMT on Saturday, and 12-6 p.m. GMT on Sundays.

Dan Smith, Brand Manager at EG Group, said: “We are thrilled to be opening our second site in the northern capital, and Cinnabon® fans across Manchester will now be able to get their hands on even more freshly baked bons. This is a big step forward in our goal to bring Cinnabon® goodness to more people and we are excited to welcome both new and existing customers.”

Simon Layton, Centre Director at Trafford Centre, said: “The arrival of Cinnabon is an exciting addition to our malls, with its new kiosk complementing our ever-expanding dining offer. We’re confident that our visitors will thoroughly enjoy indulging in Cinnabon’s world-famous cinnamon rolls.”

Sean Wooden, SVP and Managing Director, EUMEA & LATAM at GoTo Foods said: "Today's Grand Opening of Cinnabon in the U.K. is a momentous occasion for us. With multiple stores now operating across the U.K., Cinnabon solidifies its position as a leading foodservice and retail convenience operator in the region. We're excited to bring our signature cinnamon rolls and irresistible treats to the people of the U.K., offering them an unparalleled indulgence that we believe will quickly capture their hearts and taste buds. This marks not just a single event, but the continuation of growth and expansion for Cinnabon in the U.K. We're committed to providing freshly baked delights to our customers for years to come!"

For the people of Manchester who are unable to travel to Trafford Centre, delicious Cinnabon® treats will soon be available to order through Deliveroo, Uber Eats, and Just Eat, or can be ordered online for next-day delivery nationwide via the Cinnabon® U.K. website: www.cinnabon.uk.