STORY: SOHO Coffee Co. launches new brand format
SOHO Coffee Co. has announced the arrival of its latest brand format, SOHO PICCOLO, which is based in Northampton Train Station.
SOHO PICCOLO is a small footprint brand targeting the travel market serving baked goods, hot food-to-go and coffee.
"Building on our two recent very successful openings at Bristol and Birmingham airports there is clearly an opportunity for a smaller format to sit either as stand-alone units or to act as secondary units to the full SOHO footprint," says SOHO Coffee Co. managing director Penny Manuel.
"SOHO PICCOLO is a highly efficient format for platforms, barrier lines and pier units, providing a strong guest experience through combining quick hot fresh food and premium coffee."
Guests can order breakfast butties, sourdough toasties with SOHO sauce, freshly baked viennoiserie and hot savoury pastries.
To complement this, visitors can choose from a full range of barista crafted speciality coffees, vegan shakes, and fruit smoothies.
“We are delighted that our passengers can purchase delicious coffee and fresh food from a new coffee shop at Northampton station," adds Annamaria Izzard, head of stations at London Northwestern Railway. "SOHO PICCOLO will provide a greater travel experience for daily commuters as they head off on their journeys.”
SOHO PICCOLO at Northampton Train Station is thought to be the first of many, with plans for a second location in talks with the SOHO Coffee Co. team.